For this brandkit I plan on making a "How We Stand Out Page" but I needed some help on how to go about it. I found a website that dealt with making an About Us page and the information they have seems to be very beneficial and will definitely help me when writing this page in my brandkit.
Source: TSL Marketing
They emphasized the importance of an About Us page and explained how it often gets overlooked when companies create one. They mentioned how for some it can be very challenging to write and this is why people have difficulties with them. The reason is because people have a hard time bragging about themselves or their compnay, but this is what an About Us page requires.
Core Component
At its core, an About Us page should offer a one-paragraph explanation of what the company does and why it is unique. The website explained how in a study almost 19% of users could not identify what an organization or company does from its About Us page. From this survey it was realized that typically a companies lingo was too complicated for users to understand. The purpose of an About Us page is to make it clear to the reader what this company does, and why it stands out from everyone else.
Tips
- Focus on the concerns of the visitor on your site
- Do this by using the 'you and me approach'
- Explain how you solve problems and what it's like working with you
- Use the first sentence to describe your audience's challenges and goals
- This shows that you care about the visitor and have their best interests in mind
- Can use visual content
- Work with clients and have them explain why they value your company and what makes you unique
- Stories help connect people on a human level
- Make sure it is user frendly and people can find this content
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