Modernism- A break from past literary movements and
there were more experimental forms that focused on subjectivity and individualism.
Postmodernism- Focused on individual experience and
the understanding of our experience was more concrete than abstract ideas.
Abstract Mark- This is a community of abstract artists
that display or discuss paintings or drawings where marks, textures, gestures
patterns, brush strokes, and lettering, etc. are key to making a piece stand
out and be prominent.
Emblem- An abstract or pictorial representation of an
image that represents a concept such as a concept, such as a moral truth, an
allegory, or a person such as a saint.
Lettermark- A typography-based logo that is made up
of a few letters, and is typically a company’s initials.
Pictorial Mark or Symbol- This is an icon-or graphic-based
logo. Such as Apple or the M for McDonalds.
Mascot- A living character that represents an organization
or business. For example, Tony the Tiger and Frosted Flakes.
Wordmark- A logo design with only the company’s name,
no symbol or badges. An example is Google or FedEx.
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