Source: https://localiq.com/blog/small-business-brand-kit/
I found a great resource that not only described the importance
of media kits, but also how to create one from scratch. It was helpful to have
a reminder at this point of the project to emphasize why it is essential for
businesses and especially small businesses to have a brand kit. It helps to
ensure that all of your advertising and marketing is consistent between all of
your content and designs. A media kit also allows you to explain to others what
expectations you have for your brand.
When breaking down the content in a media kit, this source
discussed logo and icons, explaining how to make a successful do’s and do not’s
page, which I had not previously planned on doing a “what not to do page” with
my logo, but will likely include in my project. It also mentioned explaining
what fonts should be used, and then give examples on where they should be used.
This website also gave suggestions when making a color
palette page, and how to separate between primary and secondary colors.
Ensuring that the secondary colors flow with the other colors in the color
palette.
Lastly, this website provides a great checklist that I will
definitely look at to guarantee that I have included some of these crucial
aspects in my media kit.
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