DPI-This is the number of dots per inch, these pixels
make up digital images. It describes the resolution of an image.
Image Resolution- The level of detail that an image
holds, or relates to how many pixels there are in an image.
Pixel- A small dot or square that makes up the image
on a computer screen.
PPI- This refers to the number of pixels that are
contained within each inch of a digital image. “Pixels per inch.”
Raster Images- A type of digital image that uses
small rectangular pixels formed in a grid pattern to represent an image. It
allows for a large range of color.
Vector Images- This is an image that uses
mathematical formulas to represent an image, rather than a grid of pixels.
Above the Fold- A part of a web page that is shown
before scrolling.
Branding / Brand Identity- Visible elements of a
brand, this can include color, design, and logo. That helps distinguish the
brand in the consumers’ mind.
Style Guide- A set of standards that are provided from an organization, explaining things such as standards for writing, formatting, and publication. Style Guide Example
Logo- A symbol or design that a company or person
uses to identify them or their products.
Lorem ipsum- A placeholder that is used for text,
that allows a person to preview a document without having to write their own
content.
Trapped White Space- White space that is boxed in by
other design elements, typically disrupts the viewer’s focus.
White Space- Any blank or empty space that surrounds
other elements in a composition.
En vs. Em Dash- The en dash is a mid-sized dash in
between the size of an em dash and a hyphen. En dashes are half the width of an
em dash, and the size of an N that is uppercase.

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